Best CRM for Real Estate: Top Solutions in 2025
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Top Recommendations
Overall Winner: Follow Up Boss
Designed specifically for real estate teams with lead management, task tracking, and MLS integration.
Price: Starting at $99/month | Rating: ⭐⭐⭐⭐⭐ 4.7/5
Best for MLS Integration: Zillow Premier Agent
Integrated with Zillow for seamless lead generation and MLS listing management.
Price: Variable based on usage | Rating: ⭐⭐⭐⭐ 4.5/5
Best for Lead Generation: BoomTown
Advanced lead generation platform with AI-powered follow-up automation.
Price: Starting at $300/month | Rating: ⭐⭐⭐⭐ 4.6/5
Best Budget Option: Pipedrive
General sales CRM highly customizable for real estate businesses at affordable pricing.
Price: Starting at $14/user/month | Rating: ⭐⭐⭐⭐ 4.4/5
Detailed Comparison
| CRM | Price | MLS Integration | Lead Management | Team Features |
|---|---|---|---|---|
| Follow Up Boss | $99-299/mo | ✅ Yes | ✅ Excellent | ✅ Strong |
| Zillow Premier | Variable | ✅ Built-in | ✅ Good | ⭕ Limited |
| BoomTown | $300-1000/mo | ✅ Yes | ✅ Superior | ✅ Excellent |
| Pipedrive | $14-59/user/mo | ❌ No | ✅ Good | ✅ Strong |
What is Real Estate CRM?
A real estate CRM is specialized software that helps agents and teams manage leads, clients, properties, transactions, and follow-ups. Unlike general CRM platforms, real estate CRM typically includes MLS integration, property management tools, and features specific to real estate workflows.
Why Real Estate Agents Need CRM:
- ✅ Manage hundreds of client relationships efficiently
- ✅ Track property listings and showings
- ✅ Automate follow-ups and reminders
- ✅ Access MLS data directly in the system
- ✅ Collaborate with team members on deals
- ✅ Generate reports on pipeline and revenue
Top Real Estate CRM Solutions
Follow Up Boss
Follow Up Boss is purpose-built for real estate teams. It excels at lead management, automated follow-up sequences, and team collaboration. The interface is intuitive, making it easy for agents to adopt.
Pricing: $99-299/month (team plans available)
Best For: Real estate teams wanting specialized tools
Rating: ⭐⭐⭐⭐⭐ 4.7/5 (Capterra)
Zillow Premier Agent
Zillow Premier Agent provides direct integration with Zillow's massive real estate marketplace. Leads come directly from Zillow's platform, and you manage them in the integrated CRM. Best for agents who generate leads through Zillow.
Pricing: Variable - pay per lead model
Best For: Agents buying leads from Zillow
Rating: ⭐⭐⭐⭐ 4.5/5
BoomTown
BoomTown is an AI-powered lead generation and management platform for real estate teams. It specializes in lead capture, automated follow-up with AI conversations, and team management at scale.
Pricing: $300-1000+/month based on team size
Best For: Large teams with high-volume leads
Rating: ⭐⭐⭐⭐ 4.6/5
Pipedrive (Customized for Real Estate)
While not real estate-specific, Pipedrive can be highly customized for real estate. It's the most affordable option at $14/user/month and works well for small teams and solo agents wanting a general CRM adapted for real estate.
Pricing: $14-59/user/month
Best For: Budget-conscious agents and small teams
Rating: ⭐⭐⭐⭐ 4.4/5
How to Choose the Best Real Estate CRM
1. Consider Team Size
Solo Agents: Pipedrive or Follow Up BossSmall Teams (2-5): Follow Up BossGrowing Teams (5-20): Follow Up Boss or Zillow PremierLarge Teams (20+): BoomTown or Zillow
2. Define Your Budget
Under $50/month: Pipedrive$50-200/month: Follow Up Boss$200+/month: BoomTown, Zillow Premier
3. Check Integration Needs
If you rely on Zillow leads, choose Zillow Premier Agent for seamless integration. If you need general CRM flexibility, Pipedrive or Follow Up Boss offer better customization.
4. Evaluate Learning Curve
Easiest to learn: Zillow Premier (built into existing account)Easy to learn: Follow Up Boss, PipedriveRequires training: BoomTown (more complex features)
Frequently Asked Questions
Should I use a real estate CRM or general CRM?
Real estate-specific CRMs have built-in features for your industry (MLS integration, property management). General CRMs are cheaper but require customization. For specialized features, choose real estate CRM. For budget, general CRM works fine.
Can I use HubSpot for real estate?
Yes, HubSpot's free CRM works for basic real estate lead management. However, it lacks MLS integration and real estate-specific features. For serious real estate professionals, Follow Up Boss or BoomTown are better.
What is the ROI of real estate CRM?
Most real estate agents see 15-30% productivity gains, leading to 5-10 additional deals per year. At $20,000 average commission per deal, the ROI is typically 500-1000% in the first year.
Can I integrate multiple real estate CRMs?
Not directly. Choose one primary CRM. If you need Zillow leads, integrate Zillow Premier Agent with your primary CRM using Zapier or API integrations.
Final Recommendation
Best Overall: Follow Up Boss
Follow Up Boss is the best all-around real estate CRM for teams of any size. It's purpose-built for real estate, affordable at $99-299/month, and has the best user experience for agents.
Try Follow Up Boss Free →