Best Marketing Tools 2025
Compare features, pricing, and reviews of the top email marketing and marketing automation platforms. Find the perfect marketing tool for your business size, industry, and marketing goals.
What are Marketing Tools?
Marketing tools help businesses automate email campaigns, nurture leads, track customer behavior, and measure marketing ROI. Modern marketing platforms combine email marketing, automation workflows, landing pages, analytics, and CRM integration to help you grow your business more effectively.
Mailchimp
Popular email marketing platform with free tier, drag-and-drop editor, and marketing automation. Great for beginners.
- Free plan available
- Drag-and-drop editor
- Marketing automation
- A/B testing
- Analytics dashboard
ActiveCampaign
Advanced marketing automation with powerful segmentation, behavioral tracking, and CRM integration. Best for serious marketers.
- Advanced automation
- Behavioral tracking
- CRM integration
- Predictive sending
- Site tracking
HubSpot Marketing Hub
All-in-one marketing platform with CRM, email marketing, landing pages, and analytics. Perfect for integrated marketing.
- Free tier available
- CRM integration
- Landing pages
- Marketing automation
- Attribution reporting
Klaviyo
E-commerce focused email marketing with advanced segmentation and revenue tracking. Best for online stores.
- E-commerce integration
- Revenue tracking
- Advanced segmentation
- SMS marketing
- Predictive analytics
ConvertKit
Creator-focused email marketing platform with visual automation builder. Perfect for bloggers and content creators.
- Visual automation
- Subscriber tagging
- Creator-friendly
- Landing pages
- Forms
MailerLite
Affordable email marketing with beautiful templates and automation. Great value for money.
- Free plan available
- Beautiful templates
- Marketing automation
- Landing pages
- Pop-ups
Key Considerations When Choosing Marketing Tools
Business Type
- • E-commerce: Klaviyo (revenue tracking) or Mailchimp
- • Content creators: ConvertKit or MailerLite
- • B2B businesses: ActiveCampaign or HubSpot
- • Small businesses: Mailchimp (free) or MailerLite
Automation Needs
- • Basic automation: Mailchimp or MailerLite
- • Advanced automation: ActiveCampaign or HubSpot
- • Visual workflows: ConvertKit or ActiveCampaign
- • Behavioral triggers: ActiveCampaign or Klaviyo
Budget
- • Free: Mailchimp, ConvertKit, or MailerLite (limited)
- • Budget-friendly: MailerLite ($10/month) or ConvertKit ($29/month)
- • Mid-range: ActiveCampaign ($29/month) or Klaviyo
- • Enterprise: HubSpot ($1,200/month) or ActiveCampaign
Integration Requirements
- • E-commerce platforms: Klaviyo (Shopify, WooCommerce)
- • CRM integration: HubSpot or ActiveCampaign
- • Content platforms: ConvertKit (WordPress, etc.)
- • General integrations: Mailchimp (1,000+ apps)
Detailed Marketing Tool Comparisons
ActiveCampaign vs Mailchimp
Advanced automation vs user-friendly platform comparison
Klaviyo vs Mailchimp
E-commerce focused vs general email marketing
Mailchimp vs ConvertKit
General marketing vs creator-focused platform
MailerLite vs Mailchimp
Affordable alternative vs industry leader
Best Email Marketing Software
Complete guide to top email marketing platforms
Marketing Automation Platforms
Comprehensive comparison of automation tools
Ready to Grow Your Business with Marketing Automation?
Read our detailed comparisons and guides to find the perfect marketing tool for your business. We've tested all major platforms to help you make an informed decision.